Writing a proposal a client can decide on in five minutes
Clients choose faster when the options are in one table, in plain words, with a clear recommendation. Here is how to build one.
An HR manager or finance lead reading your proposal has two questions: which one should we take, and why. Everything in the document should help answer those.
Put the options side by side
Columns, not pages. Premium on the first row, then the things that actually differ: sum insured, excess, what is covered and what is not. For health, the benefits the team uses most: outpatient limits, maternity, dental, the hospital network.
Three or four options, no more
Fewer than two and the client wonders what else is out there. More than four and the decision stalls.
Make a recommendation
You are the expert. Say which option you would choose and why in one sentence. Clients don't always follow it, but they rarely resent it.
Say what happens next
- How to accept (a reply is enough).
- When each quote expires.
- That cover starts once premium is paid and the insurer confirms the policy.
Action plan
Your next proposal
- 01
One table
Premium first, then differences.
- 02
Mark your recommendation
One option, one sentence why.
- 03
Track the open
Follow up when the client has read it, not before.
